Dirty Dough Cookies, the growing Utah-based cookie chain, will soon be opening a Round Rock location, according to recent public records. The restaurant will be located at 121 Louis Henna Blvd, right off the intersection of I-35 and TX-45, near Five Guys and Sushi NiNi.
When asked why he chose to franchise with this particular brand, franchisee Hunter Asmus offers two clear reasons.
“Quality is one specific reason, but also their level of efficiency. Other cookie brands may make the dough and cookies in-house, whereas our brand makes its cookies in Utah and then ships them to franchises to be cooked there. So, again, quality and a low labor intensivity.”
Explaining the concept, Asmus says that (of course) the menu revolves around several flavors of cookie.
“We have a rotating cookie menu and mystery cookies, depending on the specific location.”
And his reasoning for a store in Round Rock?
“I have family in Texas and they were able to tell me about the expansion that’s happening over there. Even though we’re from Utah, we saw the opportunity in Texas and took it.”