Pizza Guys, the growing California-based pizza chain, is looking to expand significantly into Texas, with Austin as a particular target market, according to Culture Map. The report specifies that the brand is looking at opening 23 locations in central Texas, though no addresses or additional information has been announced.
What Now Austin briefly reached Shahpour Nejad, the Co-Founder and CEO of Pizza Guys who confirmed the brand’s imminent expansion, but did not provide further detail.
Articulating the brand’s unique presence in a crowded fast-casual market Culture Map reports that “although pepperoni is on the menu, the chain digs deep into the pantry for varieties like Artichoke Fiesta — a garden vegetable pie by way of a taco salad.”
“Other offerings include chipotle chicken, curry chicken, serrano chili, a couple of choices using Impossible vegan beef, and Texas Barbecue. (See? So Obsessed!) Customers can also customize their toppings on various crusts or, seasonally, on an amorous heart-shaped pie.”
“Customizable restaurant options have become exponentially more popular since customers prefer the autonomy of creating what they’re craving over ordering the same thing,” CEO and co-founder Shahpour Nejad reportedly stated in a press release.
In concluding their reporting, Culture Map declares that “once the expansion plans are realized, it will give the company a bigger brand presence than many homegrown franchises such as Pizza Patrón and Mr. Gatti’s.”