The popular Texas burger chain Whataburger plans to begin constructing a “Digital Kitchen” location at 3201 Bee Cave Road in Austin, according to recent reporting in the Austin Business Journal.
“We’re excited to introduce Whataburger’s first digital kitchen in Austin’s Bee Cave to allow for newer, faster and more convenient ways to serve our guests while providing an elevated digital experience,” Alexander Ivannikov, Whataburger executive vice president and chief administrative officer, stated in an email, as reported by the Journal.
“The store is strictly for pick-ups with no dining room. It takes elements of a ghost kitchen along with pieces of the take-out model found at places such as Tso Chinese,” the Journal adds. “It’s a notable experiment in restaurant design and function for Whataburger at a time when many quick-service restaurants are testing out new ways to appeal to customers post-pandemic.”
Famous for its customizable burgers, chicken tenders, milkshakes, and breakfast options, Whataburger is a staple of Texas food culture. Describing their values and brand identity on the company website Whataburger states “Serving it hot and fresh, 24/7. Treating our customers right. Being proud of everything we do. And never forgetting where we started. Whataburger is more than a burger chain. It is a place that feels like home to more than 50,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care, and love. It’s a place people count on in their communities.”
No opening date has yet been announced.
